debate 101 that you would tell your candidate always assume you are on camera and that they are looking at you even if the other guy is speaking. >> you know, it is funny, though, chris, the debate history, presidential debate history is replete with examples of where candidates don't pay attention to how they look and say things and are only worried about what they say. audiences tell us they take as much as 65% of the meaning from how candidates or how people say things. you have the famous george bush looking at his watch or al gore sighing in the debate. and this time around we have the president who seems to be disinterested, who seems to be irritated and not focused on the debate. >> chris: what do you tell a candidate to do when the other guy is speaking or even attacking? >> well, you know, certainly you can take notes, you can look out at the audience but every now and then you need to look at your opponent.